Apr 20, 2020

If you want to build a six-to-seven-figure biz, one of the skills you NEED to master is brand visibility...which is why episode 69 of the Guava Girl Podcast is all about increasing brand visibility in an aligned, authentic way.

And in case you’re new here, hey girl! My name is Isabella Silverio and I’m a CEO Embodiment Coach and founder of Guava Empowerment. My goal? To empower women to think entrepreneurially and creatively so they can create crazy extraordinary lives!

In The Guava Girl Podcast, you will find the good, the bad, and most importantly, the REAL inside looks of what it is like to work for yourself and feel empowered by doing it. We talk about growing your following on social media, building a personal brand, and what it is like being a woman in a startup culture. 

And in today’s episode, I’m teaming up with Visibility Coach Jodi Edwards to teach all my lovely Guava Girls how to show up for their biz from a place of positivity and authenticity. So if you’re ready to learn how to master brand visibility ASAP, keep reading. And then listen to the whole episode on your fave podcast streaming platform for even more juicy details!

Increasing Brand Visibility, Point #1: Flow Formula is Key to Avoiding Analysis Paralysis

Especially if you’re just starting out in the entrepreneurial biz world, you probably feel like you need to be creating content and showing up LIVE all the freakin’ time. But you never do because you’re paralyzed from analyzing how other people are showing up and feeling like you’ll never do so as “well” or as “perfectly” as them.

That’s where Jodi’s ammmazing Flow Formula comes in. There are four steps:

  1. Find it or find the platform that you LOVE showing up on. And don’t just choose a platform because everyone else is doing it. Do you, girl!
  2. Love it, or learn to love YOUR process and YOUR stuff...and figure out what that loveable process actually looks like for you!
  3. Observe it, or observe what is working and what’s not in the system you’ve come up with.
  4. Work it, or work to STEP INTO that role of the awesome CEO Facebook liver or Instagram liver or whatever!

Altogether, these steps will help you do what you need to do so you can get done what you need to get done instead of standing in your own way! (And remember - there are soooo many different ways to be “visible,” so you don’t have to just stop at Instagram or FB lives!)

Increasing Brand Visibility, Point #2: Visibility Can Be More Challenging When You’re a Woman of Diversity in the Entrepreneurship Space

Any long-time Guava Girls will know that we don’t shy away from tough conversations in this space, and this episode is no exception! 

Jodi compares growing up in a neighborhood where nobody else looks like you to showing up to a costume party where no one else is in costume. That creates this ugly narrative in your head where you feel automatically excluded and assume that nobody else can understand you or what you’re experiencing. And visibility didn’t even become an option for Jodi until she realized she wanted to be the change she sought in the world...and to do that, she had to be authentically herself. 

Increasing Brand Visibility, Point #3: Women Who Aren’t of Color CAN Still Support Women of Color in the Online Space in Tons of Different Ways.

The biggest thing any woman can do is really help change the narrative. Women of color can put out all of this knowledge and info all the time, but other people have to help keep the conversation going in their own personal lives or even their businesses. And as we are all stepping into the CEO role and embodying the inner CEO, we need to run our businesses from a place of inclusion and be more aware of our own unconscious biases.

Part of that can involve asking questions of ourselves. For example, considering if all the people in our first Instagram highlights look the same (or like you) or what content you’re consuming, day-in and day-out. But making true change is also going to require taking action, as imperfect as it will probably be. 

Increasing Brand Visibility, Point #4: YOU Are Your Best Resource.

So this last point is Jodi’s fave way to end any training or course, and I can totally see why! And basically, she just always wants people to remember the magic is in YOU. Because at the end of the day, YOU are your best resource. And whatever answers you are seeking - whether it’s to become more visible on Insta or be more diverse in your thought process - are probably available if you just check in with yourself. 

And when you do that check-in, be really honest and ask yourself: “So do I know of someone who can help me or someone I can use to help myself...or am I just being lazy and I need to just step up and get it done?” 

‘Cause sometimes, all we really need to make forward movement is a bit of tough love!

The Bottom Line of Increasing Brand Visibility:

By the time you finish listening to episode 69 of the Guava Girl Podcast, I know that ALL the points I mentioned briefly above are going to make even more sense and you’re going to feel even more freakin’ empowered to start being even MORE visible for your biz. So be sure you listen to the whole episode on your fave podcast streaming platform. 

And then I’d freakin’ love for you to find me on Instagram as @isabella.guava and #GUAVAGIRL so you can be part of this growing and empowering community!



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1:1 Coaching 



The Instagram Vault - this is my signature Instagram sales course!  This course will help you curate a feed that makes sales EASY, builds your personal brand & creates a following that is loyal AF. 

The Klassy Shop Blue Light Blocking Glasses - use code: GUAVA for 27% off your first purchase! 

The Hashtag Matrix - My personal list of 5,500 hashtags that are niched down for high-speed growth.  Using these are guaranteed to boost your engagement & your growth on Instagram. Use code: GGPODCAST at checkout for $5 off your purchase.


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