Welcome back to the Guava Girl Podcast! Here are highlights from episode #48 Build Your Brand as an Expert.
The Guava Girl Podcast was created with the purpose of empowering women to think entrepreneurially and creatively so they may lead the extraordinary life they never thought possible.
Here you will find the good, the bad, and most importantly, the REAL inside looks of what it is like to work for yourself and feel empowered by doing it. We talk about growing your following on social media, building a personal brand, and what it is like being a woman in a startup culture.
Find me, Isabella Silverio, on Instagram as @isabella.guava and #GUAVAGIRL to be part of this growing and empowering community.
IMPORTANT MOMENTS FROM INSIDE BUILD YOUR BRAND AS AN EXPERT:
“You are going to make money where you're visible online. Right. Like you are gonna make sales where you're visible on Facebook, on Instagram and your podcast on YouTube. That is where you're gonna make your money.”
“ … we're constantly - like, ‘oh am I posting too much. I've already used this testimonial before.’ It doesn't matter. It really, really doesn't matter. People who like your content, if you have the know factor, like factor and trust factor established, you can't annoy people …”
“So you want to create recognition through the characters of your brands. That way you people recognize you and connect with you that way. Every time they connect you with a character, they think of you.”
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