The Guava Girl Podcast #55: HOW TO CREATE AN IRRESISTIBLE INSTAGRAM ACCOUNT FOR YOUR BRAND

Uncategorized Nov 04, 2019

The Guava Girl Podcast was created with the purpose of empowering women to think entrepreneurially and creatively so they may lead the extraordinary life they never thought possible.

Here you will find the good, the bad, and most importantly, the REAL inside looks of what it is like to work for yourself and feel empowered by doing it. We talk about growing your following on social media, building a personal brand, and what it is like being a woman in a startup culture.

Find me, Isabella Silverio, on Instagram as @isabella.guava and #GUAVAGIRL to be part of this growing and empowering community.

IMPORTANT MOMENT FROM INSIDE HOW TO CREATE AN IRRESISTIBLE INSTAGRAM ACCOUNT FOR YOUR BRAND:

  • [4:03] Tip #1: Empowering your customers to go out and be evangelists for your brand. It is one thing for you to talk about your product to other people, it is a totally different scenario if you get to have other people advocate for the product on your behalf.
  • [5:31] Tip #2: Funneling your audience towards other communities where information from your content can reach them a lot easier. Taking into account a cardinal rule from business school, that consumers need to see something 8 to 10 times before they actually buy it, it is your goal to make sure that your audience gets more touch points from you and your brands. 
  • [6:44] Tip #3: Find common interests apart from the usual. Connecting with your audience with stuff other than those that are related to their niche is essential not just to build rapport but on a much deeper level. 
  • [8:08] Tip #4: Give your community a name. This helps in establishing identity that your audience can identify themselves with. Being able to sell to  people your community equates to being able to sell your vision to them. 
  • [12:53] Tip #5: Tips on creating irresistible content. The high, engaging, attractive, and alluring kind. 
  • [14:10] Tip #6: Audit your content regularly. It is your job to figure out which of what you sent out brought in the most amount of engagement or the biggest number of followers. 
  • [15:26] Tip #7: Stop sounding like a robot. When your audience does not hear your voice in your caption, chances are, they will not continue reading. 
  • [16:45] Tip #8: Be the real MVP and give your knowledge away for free. There are a lot of ways to create content and make your audience feel like they want more. 


POWERFUL QUOTES:

"What really gets people to buy something is when they see other people gaining positive results from your own product. So, it's your job as a marketer and also as a leader and entrepreneur to empower your customers to go out and be evangelists for your brand."

"You would be surprised of how much a little effort goes a long way when it comes to your actual feed and when it comes to creating that really high, engaging, attractive, alluring content."

"This is a secret. You want to tell people what to do, yet you don't want to tell people how to do so. I can teach my Instagram audience or I can teach people on the podcast what to do for a launch but I won't tell them how to actually do every single nitty-gritty of the process."



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