The Guava Girl Podcast was created with the purpose of empowering women to think entrepreneurially and creatively so they may lead the extraordinary life they never thought possible.
Here you will find the good, the bad, and most importantly, the REAL inside look of what it is like to work for yourself and feel empowered by doing it. We talk about growing your following on social media, building a personal brand, and what it is like being a woman in a startup culture.
Find me, Isabella Silverio, on Instagram as @isabella.guava and #GUAVAGIRL to be part of this growing and empowering community.
IMPORTANT MOMENTS FROM FINDING SPACE TO STAND OUT ONLINE: CAPITALIZING ON LINKEDIN FOR YOUR BIZ:
[3:20] Linkedin used as a business strategy in launching your personal brand. While you are still working full-time or an early-stage entrepreneur, it is a relatively untapped alternative platform.
[6:44] Thinking about your audience and the type of audience that can be found on LinkedIn. Since you will need to think about things from a different perspective depending on the type of audience that you have.
[7:52] The brand factor to gain a particular level of interest in your product or topic.
[9:50] How the use of videos is important in promoting your personal brand
[12:13] LinkedIn as a native platform
[12:54] Creating new content for LinkedIn
[14:46] Building a business while keeping your full-time job.
[17:51] Ruby’s moment of rebirth that led to the best things that happened in her business and life.
“Every dollar you are not spending in ads is a dollar you're going to regret, every second you're not using on video stuff is a second that you are going to regret.”
“There are two things we can't get back. Time and energy.”
“When we're talking about early-stage entrepreneurship, we've gotta get out and hustle to get there, one hundred percent.”
“There are 585 million users on LinkedIn. Only 1 percent of whom are content creators.”
“One thing that will set you apart from the rest of the people and your nation is by doing what industry leaders are doing.”
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The Instagram Vault - this is my signature Instagram sales course! This course will help you curate a feed that makes sales EASY, builds your personal brand & creates a following that is loyal AF.
The Klassy Shop Blue Light Blocking Glasses - use code: GUAVA for 27% off your first purchase!
The Hashtag Matrix - My personal list of 5,500 hashtags that are niched down for high-speed growth. Using these are guaranteed to boost your engagement & your growth on Instagram. Use code: GGPODCAST at checkout for $5 off your purchase.