The Guava Girl Podcast 18: Speaking and Workshops 101

Dec 20, 2018

The Guava Girl Podcast was created with the purpose of empowering women to think entrepreneurially and creatively so they may lead the extraordinary life they never thought possible.

Here you will find the good, the bad, and most importantly, the REAL inside looks of what it is like to work for yourself and feel empowered by doing it. We talk about growing your following on social media, building a personal brand, and what it is like being a woman in a startup culture.

Find me, Isabella Silverio, on Instagram as @isabella.guava and #GUAVAGIRL to be part of this growing and empowering community.

In This Episode You’ll Hear About:

This is for the woman entrepreneur who really wants to spread her passion, share her love on a stage doing speaking engagements, build her brand, and own that fact that she can have it all.

The topic of speaking at workshops and conferences is something that I get a lot of questions on.

Even though I have been able to become this international keynote speaker over the past year, I have to be honest that I’ve been having a bit of imposter syndrome about this topic because who am I to say I can teach my audience about speaking at events. I’ve definitely just been living in a state of denial about what I know.  I’m realizing that I do have something to speak to my audience about what I know!

Starting at the very beginning of the story almost a year ago, I was working with one of my first clients, Danielle, working on her membership site for a wellness program. Danielle and I just got each other, we are both very headstrong women and were very eager to put on an event together here in Gainesville, FL. We planned to have the “Goal Boss Workshop” in January of last year to talk about how to set and achieve goals the right way.

We set out and found a coworking space called Mind Space Collective and agreed to 30%-40% of the earnings would be given to the collective as payment for the space. Danielle and I had a couple meetings with Mind Space Collective to plan our event:

  1. Pitch the event!
  2. Hash out the details!
  3. Present the workbooks & other!

We then created Facebook advertisements, a Facebook and Eventbrite event, got wine and cheese and a projector to create a nice, relaxed atmosphere for our guests, and priced our tickets at $25 dollars and sold 15-20 tickets.

We broke even & made no money from the event, but that was okay because we really just wanted to put on an event to connect with our community to teach our passion.

“You don’t have to go into everything to make money.”

So, that’s what really started it all for me, and moving forward I was starting to get invited to events at the University of Florida at Women’s Clubs and Entrepreneurial Clubs where I presented my business in different competitions and pitch competitions.

But it wasn’t until one day I was invited to speak at an event in Mexico. I thought it was so fake and had such imposter syndrome when they told me it was all expenses paid. And after looking into the event more it turned out to be the biggest entrepreneur and technology conference in Latin America.

Since then I’ve continued as a keynote speaker, started a podcast and more.

So here are some actionable steps on how to build your personal brand if you’re looking to enter this space also:

1. Tag your location.

This tip is especially helpful if you live in a smaller location, by using hashtags based on your location and following a lot of the local businesses in your area you’ll get your brand recognized more. Wrapping up all of the accounts in your area and also connecting with people or companies who own large spaces will be very helpful so that you’ll have connections when the time comes that you want to put on your own event.

2. Put on your own workshop.

You can Google the name of your city and coworking spaces to put on smaller, more intimate events. Speaking to your audience about what they will gain in this event will really help add value to it and please don’t undercharge. You want to show the value of this event and that is often shown in the price as well. Once you have your workshop planned push, push, push to sell tickets to your event. Marketing through Facebook events, advertisements, Eventbrite, and offer discounts/promotions to encourage guests to bring a friend i.e. 1 for $30 or 2 for $50! You really want to engage your community in this and don't be worried if your event doesn’t fill right away, most of your sales will happen within that last week.

3. Apply to speak at different conferences.

A lot of conferences in your local area have applications to speak at their events. By doing a quick Google search, “(Your location) business conference,” you’ll find many that you can apply for. Then, once you’ve found events you’re interested in pitch yourself to be a speaker. Saying something like, “-Oh my gosh I just discovered your event,..connect with them and appreciate them,..tell them what you’ll bring to the table,.. what content of your will connect with them, and how you can help push their sales and what’s your special keynote.”

That is my advice everybody, I am not an expert ...and sometimes I do get nervous, especially if it’s an audience that I haven’t met before. But I just have to have faith that whatever comes out of this Guava mouth is something that people want to hear!

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